How to Unbundle and Disrupt an Industry While Scaling Fast - Lessons from FinTech

Raj Bharti, Global Marketing Strategy and Product Management Leader || Microsoft || Wharton MBA in Marketing & Operations

Raj Bharti, Global Marketing Strategy and Product Management Leader || Microsoft || Wharton MBA in Marketing & Operations

Financial Technologies, popularly known as FinTech, are changing fast and they are changing for good reasons. On Thursday, October 27th, I will moderate a FinTech panel with industry experts to explore the macro trends and disruptions impacting the financial sector and the lessons that can be applied to other industries. Big banks and brokerage firms are increasingly under attack from emerging FinTech startups. Rather than taking the industry head-on, creative entrepreneurs are selecting niches and beginning to dismantle the industry through a thousand cuts.  Read More about the group of leaders we've assembled to explore this issue.

Open Source or Open Core or SaaS - Choosing the Right Business Model for Enterprise IT Start-ups

Balaji Sivasubramanian, Product Management and Marketing Executive - DevOps/Enteprise Software - Wharton MBA (@balajisiva)

Balaji Sivasubramanian, Product Management and Marketing Executive - DevOps/Enteprise Software - Wharton MBA (@balajisiva)

Are you an entrepreneur looking to create an Enterprise IT start-up? Then read on. Until a few years ago, the majority of start-ups were closed source and used an expensive enterprise sales force with long sales cycles for customers to adopt their products. With the advent of open source software and Software-as-a-Service (SaaS) models, entrepreneurs need to re-think their strategy. They need to spend less on outbound sales and focus more on viral adoption of their products through word of mouth and inbound marketing. But I continue to run into entrepreneurs who are struggling with navigating this very critical aspect of their start-ups.  Read More about the group of leaders we've assembled to explore this issue.