Open Source or Open Core or SaaS - Choosing the Right Business Model for Enterprise IT Start-ups

Balaji Sivasubramanian, Product Management and Marketing Executive - DevOps/Enteprise Software - Wharton MBA (@balajisiva)

Balaji Sivasubramanian, Product Management and Marketing Executive - DevOps/Enteprise Software - Wharton MBA (@balajisiva)

Are you an entrepreneur looking to create an Enterprise IT start-up? Then read on. Until a few years ago, the majority of start-ups were closed source and used an expensive enterprise sales force with long sales cycles for customers to adopt their products. With the advent of open source software and Software-as-a-Service (SaaS) models, entrepreneurs need to re-think their strategy. They need to spend less on outbound sales and focus more on viral adoption of their products through word of mouth and inbound marketing. But I continue to run into entrepreneurs who are struggling with navigating this very critical aspect of their start-ups.  Read More about the group of leaders we've assembled to explore this issue.